Produce Marketers of America
eat brighter! Campaign
The eat brighter!™ movement uses Sesame Street characters to assist fresh produce suppliers and retailers in reaching young children and their parents, and ultimately increasing their sales. We assist members who sign up for the program in creating artwork that is brand-compliant. We have also created marketing materials used to promote the movement within the produce industry, and have had many opportunities to create custom packaging and store displays using the eat brighter! artwork for members of the movement.